Founded in 2003, Onethread is a New York City based design consultancy, which develops branded programs for commercial, cultural, and corporate clients. We think successful design is a visual translation of sound strategy – yours or ours. Guided by strategic goals, our work explores the unifying threads and underlying structures from which a visual vocabulary can be developed and expanded. We work with a wide variety of clients, both big and small, on and off-line, each having their own unique story to be told. Our work explores the boundaries of identity so our clients are not only successful, but noticed, understood, and remembered.


Brand Strategy
Design Development
Data Visualization
Editorial and Book Design
Print Collateral
Interactive Design
Digital Communications
Environmental Signage Design
Art Direction

The Team

Sarah Von Dreele
Founding Partner, Creative Director

Sarah offers 20 years of experience developing brands and communication systems for business to business and consumer facing clients. Hailing from the rust belt of Pittsburgh, Sarah applies her tireless work ethic to a comprehensive, visual exploratory process, informed by client goals and business strategy. Sarah has managed the development and production of branded programs, both on and off-line, for clients including The New York Public Library, Harry Abrams, Trinity School, and American Express Publishing. Sarah oversaw the relaunch of Lobster Place, developing architectural graphics in chalk for a new retail store and restaurant, which provided a visual foundation for the rebrand across multiple channels.

Sarah received a BFA in Graphic Design from Rhode Island School of Design. Between overseeing the business and keeping up with her first grader, she patiently pursues her interest in learning the French language.

Lily Alayeva
Partner, Creative Director

Lily holds a BFA in Graphic Design from Rhode Island School of Design. She has championed projects both on and off-line including the rebrand and launch of, editorial information graphics for, and the communication system for Trinity School. Lily has managed online initiatives for Time, Inc.’s audience development efforts supporting the Food & Wine, Travel + Leisure, Real Simple, and All You sub brands. Lily is a conceptually driven artist whose visual solutions bring deeper meaning to even the simplest assignments. Her versatile style oscillates between artful pencil illustrations and high impact graphics.

In addition to her fluency in HTML and CSS programming languages, Lily is also fluent in her native Russian. In her spare time, she is an avid photographer, cataloguing graphic signage of old and new.

Selected Clients

The New York Public Library
Trinity School
Lobster Place
The Clarks Companies
Be Original Americas
Rodeph Sholom School
Fordham Graduate School of Business
University of Pennsylvania
Just Food
Real Simple
Travel & Leisure
Food & Wine Magazine
Fiskaa Engineering
Artioli Findlay
NYC Department of Energy Management
Pat Starr Interior Design
Abrams Books