With a variety of labels under one brand, how does a footwear company differentiate its subbrands and capture new and shared consumers?
Collaborating with the Clarks internal marketing team, Onethread developed seasonal campaigns for its womens’ footwear subbrands. Creative direction was informed and driven by fashion trends, product development, and consumer metrics. Onethread produced campaign photography and seasonal deliverables across a variety of trade and consumer facing channels including retailer communications, in-store signage, advertising, and digital consumer marketing. Clarks also engaged Onethread to participate in a study to redefine their company culture and core values. This project resulted in a rebrand encompassing identity and corporate communications.