NYC Department of Energy Management

How do you engage a vast network of government agencies and educate them on the importance of energy reduction and the cutting edge technologies available?
The New York City Division of Citywide Administrative Services (DCAS) asked Onethread to rebrand its Division of Energy Management (DEM). Onethread led the Division through an exploratory process, defining the agency’s mission, clarifying Unit capabilities, understanding the governmental audience, and assessing current communication needs. We developed a comprehensive core brand and tiered collateral system to unify all Unit communications, resulting in brand guidelines which encompassed print, digital, social media, events, information graphics and data visualization.