These folks know their shoes. As the umbrella company to four footwear brands, The Clarks Companies N.A. (CCNA) required a business to business corporate communication system which encapsulated the company's diverse, creative environment and product offering. CCNA also enlisted team Onethread to develop seasonal campaigns for consumer brands including Privo and Indigo. Over several seasons, we evolved both brand's images, repositioning and differentiating them on the dress casual shelf while elevating the perceived product value. We now know our shoes too.

identity / collateral / online