We love our Tolemeo desk lamps, but the Artemide product line is so much more, we learned. Armed with a floorplan and mini budget, team Onethread was invited to transform the Los Angeles showroom announcing the new season's fixtures. Newly focused on their brand efforts in North America, Artemide has charged us to develop advertising and promotional campaigns for consumer and trade audiences that go beyond the quintessential Tolemeo.

collateral / environment